Posts tagged ‘nudge’
Cass Sunstein brought the concept of a nudge to the world and is a key thought leader in behavioural economics which is ‘a method of economic analysis that applies psychological insights into human behaviour to explain economic decision-making’. Working in the area of change i am fascinated between the crossover of economics (my first degree) into applied psychology (my profession) and vice versa to inform behavioural change.
I’ve been doing a deep dive into some of the recent presentations from the 2019 behavioural exchange conference hosted by the Behavioural Insights Team who are a leader in applying behavioural insights for the benefit of people and communities…I found the presentation by Cass Sunstein thought provoking and made me reflect around how we go about organisational development, change and business transformation. Read more